Starbucks Coffee Essay Example for Free

Starbucks Coffee Essay Starbucks has more than 17,000 stores in over the world ( following the information in 2010) including over 11,000 in the United States, over 1,000 in Canada, and over 700 in the United Kingdom Follow the the information of BusinessWeek. com. in 2010. The Brand Value of Starbucks is 3339 million U. S Dollar. Rank 97 in over the world http://www. interbrand. com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010. aspx Employees 137,000 (2010) Website Starbucks. com Currently Starbucks is present in more than 55 countries. But until 2011, Starbucks still have not come to VN. Our group think that Starbucks should come to VN through franchising method Why choose Viet Nam 1/ A suitable model of development: In recent years, Vietnam has favorable conditions for business activity * GDP growth averaging over 8% * The economic situation is stable * The purchasing power is rated highly in the world VietNam became officially the 150th member of WTO. It opens up a lot of opportunities for not only VN’s entrepreneurs but also other countries’ ones 2/ Policies from VN government. VN government encourage investments VN Laws allowed foreign enterprise operate comfortably in VN which it didn’t occur in the past 3/ Others Vietnam population is 82 million, among whom 2/3 are young people In Viet Nam, people spend 70% their income for consuming, especially in food ( Follow the data from The General Statistics Office) Why choose franchising What is franchising? - Starbucks chooses Franchising as its international entry strategy. A franchise is a business arrangement where the developer/owner (the franchiser) of a business concept grants others (the franchisees) the licensed right to own and operate a businesses based on the franchisers business concept, using its trademark. For complete franchising model, the franchisor share and transfer of at least four types of products include: * Systems ( Strategies, model, management process, marketing support †¦ ) * Trade or business secrets * Right to operate under the Starbucks brand * Products and services Franchising in Viet Nam With Vietnam’s entry into the WTO, it is expected that franchising activity in the country will increase markedly over the next few years. There are presently a handful of major franchises operating in the country, including Kentucky Fried Chicken, Lotteria, Jollibee, Pho 24, Gloria Jean’s Coffees, Buntamita and Cartridge World. In the past, Vietnamese law did not provide a clear basis for franchising arrangements, groundwork for franchising to develop in Vietnam. Reasons which Starbucks should choose franchisng In fact, with the economy situation in VN, franchising brings a lot of advantages to both franchisor and franchisees Franchisor * Franchising reduces the risk of investment into a new market for Starbucks. * Starbucks don’t need to have a huge capital. Capital is always one of the biggest problems of any company. But with franchising system, the franchisors don’t need to worry about it because franchisees have to use the capital of them to expand business, not franchiser. * Franchising help Starbucks access the new market quickly and make rapid expansion over broad area. In Vietnam market, especially coffee market, you have to find the way to develop and grow continuously to compete with others. No development means that going back. It’s lucky that franchising system can help you expand, develop your business quickly. * Promote the brand promotion strongly. With the expansion quickly of franchising system, it also helps Starbucks to advertise Starbucks’s image widely when hundreds of Starbucks’s stores appear everywhere. Beside that, the advertising cost will be shared for all stores, so Starbucks don’t have to spend much money to launch their huge advertising campaigns * Maximize income. In franchising system, franchisor can earn a lot of money from franchisees; from copyright cost, the cost for the right to operate under Starbucks’s brand, the profit of franchisees to raw materials which franchisees have to buy directly from Starbucks * Most importantly, franchisees are motivated operators to do a good job. Franchisees have to use the capital of them to operate business. So, it will be a great motivation for them to work well Franchisees * Franchising primary benefit is risk minimization. Starting a new business is risky. Most studies show that over 90 percent fail within three years. The primary reason that the failure rate is so high is because the owners have to do many things. They have to have a plan to introduce their new products or service, beside that they have to do operating plan, marketing plan †¦ to achieve their goal. All of them contain many risks. And the retailer often don’t have a lot of experiences when they start a new business, they have to spend a lot of time to learn characteristic elements of each industry. Franchising reduces risk for these things. When you join a franchising system, franchisee will be trained, taught from experiences to successful secrets which franchisor has to spend a lot of time to know. * Another benefits of franchising is the franchisee don’t have to go through beginning step when you have to do a lot of things, and spend a lot of money to survive, to build an image in consumer mind. * The next benefit, the well known brand names of franchisers are another reason of franchising to franchisees. Nowadays, there’re a lot of same products in different brands in market. Therefore, building a famous brand which everyone know and trust is a key to survive and success with any business. With franchising system, franchisee is allowed to succeed a brand which have a stable position in market, it is really a big advantage for retailer * Maximize manpower: the franchisee only have to focus on business operations. The rest like strategies, marketing process†¦ will be built and transferred to franchisee by franchisor * Easy to borrow money from banks: Because franchise system was proven to be the safest business system. Therefore, it is easier for franchisees to ask money from banks Objectives Short-term: Assert brand of Starbucks coffee in HCM city area. Try to lead Starbucks to become a familiar brand in customer mind Long-term: Create a unique coffee culture of Starbucks in VN. Lead Starbuck brand become a standard for coffee in Vietnam Target market and location Target market Based on our franchising strategy, our objectives in long term and short term, Starbucks will target consumers between the age of 18-50, with a specific concentration on officers and businessman. Demographic Age: 18-50. Gender: Male and Female Income: Average to high income Occupation: Businessman, officers, students, intelligentsia Psychographic: Life Style: For those who have deep experience about coffee People who want to choose for themselves some products that have brand name that show their levels. For people who value quality and service above money People who want to enjoy Starbucks coffee’s culture Location Follow our objectives in short term and long term. Starbucks’s stores have to occur densely in Ho Chi Minh City, especially in: Main streets and main districts where have high living. Plazas and buildings Big universities, especially international universities through Starbucks’s stalls (Most of them serve take-away coffee only) Analyze Environment in VietNam Social and Cultural Environment General View On the basis of study and observation of the rapid development of Vietnamese societal life in recent decades, this text tries to suggest a global view on the cultural environment in Vietnam – the country which is still poor, but which nonetheless has got rather high indexes of life expectancy and education. Cultural environment in Vietnam nowadays is fine, fair, and healthy. However, the cultural environment in Vietnam is now unprecedentedly rich, complicated, and fraught with plenty of implicit problems. Vietnam has three main advantages: Firstly, a suitable model of development; secondly, political and social stability; and thirdly, a nationwide strong will for progress, with 82 million inhabitants, among whom 2/3 are young people. 3. Business Environment in Vietnam a. Macro Environment in Vietnam Economic Factors. Ho Chi Minh City’s per capita income has doubled the figure of the whole country; a recent survey by the HCMC Institute for Development Studies has showed. The first-ever survey on the income and living standards of HCMC households was conducted in 12 districts, with 720 questionnaires released. The survey revealed Ho Chi Minh City’s per capita income has increased over the past years to US$2,500, compared to the whole country’s $1,200. However, the average income of the rich is seven times higher than that of the poor in Ho Chi Minh City, according to the survey. HCMC is now home to 80,000 poor households, a Wednesday conference co-hosted by the HCMC Institute for Development Studies and the United Nations Development Program (UNDP) was told. A poor household is defined as having the per capita income of VND12 million ($650). Only 24. 3 percent of Ho Chi Minh City residents feel â€Å"satisfied† with their income, according to the survey. Ho Chi Minh City dwellers spend half of their income on food, and 20 percent of their income on education, the survey says. There an average 4. 6 members in a household in HCMC; the number of people of working age makes up around 70 percent of the total population, the survey says. Vietnam defines a person of working age as aged between 18 and 60 for males and 18 to 55 for females. The southern hub’s unemployment rate is 4. 5 percent, according to the survey. It also says only around half of HCMC households have been living in the city for less than 25 years; meanwhile, the number of migrants within the past 10 years is increasing.

Individual Learning Styles Essay -- Teaching Education School Essays

Individual Learning Styles The purpose of this research paper is to examine learning styles theories to determine if teaching students to use their own particular learning style can help ail them in increased educational success. The learning style aspect consists of six key areas including brain processing, sensory modalities, physical needs, environmental preferences, social aspects, and attitudes. Besides the way a person operates, there are two other important factors that play a key role in effecting a person?s learning style. These important factors include each individuals learning patterns and a theory known as multiple intelligences. Individual learning patterns are focused on four main types ES, IN, EN and the IS. The theory of multiple intelligences is based on eight types of intelligences, these include visual/spatial, verbal/linguistic, Logical/mathematical, bodily/kinesthetic, Musical/rhythmic, interpersonal intelligence, and finally naturalist. It is very important to understand and explore each individuals learning style. Analyzing one?s own particular learning style can be very helpful and beneficial to the student by aiding them in becoming more focused and an attentive learner, which ultimately will increase educational success. (Fatt, Teng, 2000). Discovering this learning style will allow the student to determine his or her own personal strengths and weaknesses and learn from them. Aside from that, this process will improve one?s self esteem because now the student will feel more comfortable and prepared to take on the learning challenge, also gives student the confidence needed to achieve their goals (Creative Learning Company, 2001). Students will also benefit from the simple fact that now the... ... causes learning failure. Campbell, L., & Campbell, B. (1999). Teaching & learning through multiple intelligences. Boston, Mass: Allyn and Bacon. Explains how to make the best out of one?s own personal learning style not only through learning but through the teaching aspect as well. Silver, H.F., & Strong, R.W., & Perini, M.J. (2000). So each may learn: Integrating learning Styles and multiple intelligences. Alexandria, VA: Association for Supervision and Curriculum Development. Shows that when putting together one?s own particular learning style with the theory of multiple intelligences, the student will maximize their learning capability. Learning Styles and Your Child. (2001). Encarta. Microsoft Corporation Defines learning styles as a whole and explains how parents and teachers can best accommodate each child through their learning experience. Individual Learning Styles Essay -- Teaching Education School Essays Individual Learning Styles The purpose of this research paper is to examine learning styles theories to determine if teaching students to use their own particular learning style can help ail them in increased educational success. The learning style aspect consists of six key areas including brain processing, sensory modalities, physical needs, environmental preferences, social aspects, and attitudes. Besides the way a person operates, there are two other important factors that play a key role in effecting a person?s learning style. These important factors include each individuals learning patterns and a theory known as multiple intelligences. Individual learning patterns are focused on four main types ES, IN, EN and the IS. The theory of multiple intelligences is based on eight types of intelligences, these include visual/spatial, verbal/linguistic, Logical/mathematical, bodily/kinesthetic, Musical/rhythmic, interpersonal intelligence, and finally naturalist. It is very important to understand and explore each individuals learning style. Analyzing one?s own particular learning style can be very helpful and beneficial to the student by aiding them in becoming more focused and an attentive learner, which ultimately will increase educational success. (Fatt, Teng, 2000). Discovering this learning style will allow the student to determine his or her own personal strengths and weaknesses and learn from them. Aside from that, this process will improve one?s self esteem because now the student will feel more comfortable and prepared to take on the learning challenge, also gives student the confidence needed to achieve their goals (Creative Learning Company, 2001). Students will also benefit from the simple fact that now the... ... causes learning failure. Campbell, L., & Campbell, B. (1999). Teaching & learning through multiple intelligences. Boston, Mass: Allyn and Bacon. Explains how to make the best out of one?s own personal learning style not only through learning but through the teaching aspect as well. Silver, H.F., & Strong, R.W., & Perini, M.J. (2000). So each may learn: Integrating learning Styles and multiple intelligences. Alexandria, VA: Association for Supervision and Curriculum Development. Shows that when putting together one?s own particular learning style with the theory of multiple intelligences, the student will maximize their learning capability. Learning Styles and Your Child. (2001). Encarta. Microsoft Corporation Defines learning styles as a whole and explains how parents and teachers can best accommodate each child through their learning experience.

Class I Railroad and Teacher Essay

Any other day in school was the same, going to class going to lunch and going home that was until I saw my schedule change. I was a bit shy not knowing what to expect from my new classes and what were they going to be like. When I come into my new class I felt scared, it was like a western movie, when a cowboy walk into a bar and its dead silence nothing but eyes staring at me and not in a good way. I was put in Mr. U Jimenez classroom. After a couple of days in the class it was still harsh but it was getting better for me. It was fun on some days and that’s when I knew I was getting along with others. Eventually I caught up and was right on track. In my new class the first few things I did was stay calm, be happy and try to go along with others. The first day of my class was towards the end of the first trimester. It was crazy knowing I had to start a new trimester in a different class; it was crazy because when the teacher would send a student out with him the class will go nuts because they had â€Å"free time† and got away from class work for a couple of minutes. After a couple of days in the class it just went from a fun class to a disaster. I’m not such a fast writer and well when it came to taking notes in Mr.  U Jimenez class it wasn’t so good for me. I wrote as fast as I could but unfortunately I wasn’t fast enough. Before I could finish my notes the power point would change and both the class and I wouldn’t have a chance to finish. On the first day of class I also witnessed that the teacher called five different student parents for bad behavior. Knowing that the first day was like this I thought a lot about what the rest of the school year would be like. People feel many different ways on their first few day of class. I felt that in the first few days of being in the class were ok but then the other few days of class weren’t. I felt afraid of my teacher at first because of how strict he was. I also dislike yelling and people telling my parents bad news about me. In some occasions (not to be crazy) I wanted to strangle Mr. U Jimenez and maybe a couple of the other kids because of how annoying they are but I’m only thirteen and well I don’t want to go to jail so I decided to put up with my feelings towards that class and just do as well as I could. However my teacher does have some kind moments and rewards us with candy. The class can be fun like the poem project I did. I enjoyed doing that, we had some good times expressing urselves, getting created, and getting to know my classmates a little more in class. I felt many different reactions in class. Some days I was pretty happy in class and other times I was pretty annoyed and wanted to leave or scared. It would be fun because the teacher was cool on some days. Once in a while the class would get to play who wants to be a millionaire or some educational activity. I’d have a good time in the class joking around with my friends. On other days it’s pretty annoying because my teacher would be mean. He calls my mom in front of the whole class and it’s pretty embarrassing. When my teacher keeps us in class it’s because a student has lost one of his many pen, he wants back. When we do activities in the class and when it comes to questions I react in a shy way and stay quiet and hope he doesn’t pick me. If the class is crazy for a long time it won’t stay that way for long. I’d be kind of surprised and scared because Mr. U Jimenez yells and says shut it and sit down in our seats. Soon were back to taking fast notes and listening to lessons all over again. My reactions toward school were never really exciting anyways. My behavior has changed thorough Mr. U Jimenez class. When I came to his class my behavior hasn’t change but I had to try now and then. At first I felt scared and a bit shy so I don’t think my behavior was too bad but after a while I felt comfortable. When I started feeling comfortable in class I was a bit crazy at some points. I now I’m lazy because I don’t want to do my work or pay attention but I don’t think I’m as lazy anymore. I know I need to pass my class so I try a little harder now. When Mr. U Jimenez gets mad we all get mad, even though he is always in a grumpy mood. Sometimes when he’s mad I don’t really understand him he says things that don’t make sense; well to me that is and again he starts to call parents sometimes he does it randomly too. I know I don’t like it when he calls my mom. Neither my mom and I like my teacher’s calls but its best for her to know that I’m not doing so well in class so I can improve better and try harder, when Mr. U Jimenez calls or sends papers talk about my behavior in class nor missing assignments my mom doesn’t give me my allowance and she takes my we and my TV, my mom would just start to tell me all these things about school to do better and improve my grades. Sometimes I forget Mr. U Jimenez name and call him (fat teacher) not to be mean Mr. U Jimenez but I’m trying to behave myself. There were many things I felt when I started my new class. I had so many things going through my mind. I was thinking about how I would feel, my reactions, my behavior and what it would be like. When it was a no teacher zone the students would get pretty crazy. On some days the teacher would scary me and annoy me so I would know my reaction for the day until I got out of class. Some days were better than others like the games we play and the activities that we would do. It would be cool when we play games because for the people that won they’d get rewarded with candy. My behavior has changed in my classroom and I’ve gotten use to my class. Now all I ‘m trying to do is to pass Mr. U Jimenez class so I can go to High School and pass science or my mom will kill me and send me to summer school. If I don’t pass I can’t go to San Francisco on our Vacation Mr. U Jimenez I know that I’m not one of your best students but I’m trying my mom always keep on saying u are smart I can do anything if I just try hard and pay attention and listen like I’m with math I just don’t know it till don’t come out of me still.

Lifestyle Modification and Pharmacological Therapy - Free Essay Example

Sample details Pages: 5 Words: 1377 Downloads: 8 Date added: 2019/05/07 Category Health Essay Level High school Tags: Diabetes Essay Did you like this example? Background/Introduction: GDM (gestational diabetes mellitus) is a disease that presents with carbohydrate intolerance and was initially discovered in pregnancy. In the majority of women, the postpartum glucose intolerance often gets back to normal levels, although there is a high risk of developing overt DM (diabetes mellitus) or impaired glucose tolerance later in life. Glycemic control has been achieved through various means including eating a balanced diet and taking medications such as insulin treatment. Methods: This paper sought to establish through a PICO question the extent to which in pregnant females with GDM (P), lifestyle modification (I) compares with pharmacological therapy (C) to aid in the improvement of diabetic control and pregnancy outcomes (O). Therefore, search for the relevant articles was conducted in various online databases guided by this PICO question for secondary data. Don’t waste time! Our writers will create an original "Lifestyle Modification and Pharmacological Therapy" essay for you Create order Results: In most of articles reviewed, an examination of the PICO question showed that lifestyle modification, through such efforts as engaging in exercise and eating a balanced diet, is an efficacious way of managing GDM similar to pharmacological therapy. Discussion: Lifestyle modification is an integral intervention to the prevention and control of patient outcomes when it comes to GDM. Conclusion and Recommendation: Lifestyle modification and pharmacological therapy works in achieving glycemic control in GDM. Compared to pharmacological therapy, it would be more advisable for pregnant women to embrace lifestyle modification as the most preferred means of achieving glycemic or diabetic control for improved pregnancy outcomes. Gestational diabetes mellitus (GDM) is a common complication of pregnancy with a reported prevalence of as high as sixteen percent, a rate that is on the rise across the globe (Wang et al., 2015). Maternal hyperglycemia has been established as causing a significantly high glucose transfer to the fetus, which occasions the overgrowth of the insulin-sensitive tissues and fetal hyperinsulinemia (Asemi, Samimi, Tabassi Esmaillzadeh, 2014). The resultant excessive fetal growth causes shoulder dystopia, heightened trauma at birth, or even perinatal deaths. Obesity and being overweight before pregnancy presents a risk factor for GDM, enhancing the probability of adverse pregnancy outcome for mothers and babies (Wang et al., 2017). Despite the fact that medical nutritional therapy (MNT) comes across an one of the cornerstone approaches to treating women with GDM, limited information exists as to the allowance of evidence-based recommendations concerning certain nutritional approaches that include control of fiber content or nutrient distribution in the management of GDM (Asemi, Samimi, Tabassi Esmaillzadeh, 2014). Besides limited information on dietary approaches to the regulation of outcomes in women with GDM, other factors such as gestational weight issues need to be addressed more for improved GDM-related pregnancy outcomes. Furthermore, even if regular exercise has been established as potentially reducing the risk of developing GDM, its efficacy still remains controversial (Wang et al., 2017). Medical nutrition therapy is also considered one of the mainstays of GDM treatment and management. Nevertheless, a limitation exists in data concerning the optimal diet that patients can use to attain glycemic control, as well as improved perinatal outcomes (Yamamoto et al., 2018). According to obstetricians and medical experts, physical exercise and eating a balanced diet are deemed as some of the best lifestyle modification methods that play a significant role in the prevention and management of GDM (Wang et al., 2015). Maternal overweight and obesity issues are pertinent to the framing of this topic on GDM as major contributing factors. These necessitate the conceptual model of BMI (body mass index) as one that determines the success of lifestyle modification (exercise and balanced diet) in improved GDM outcomes in pregnant women. It is prudent to note that a high BMI before or in the first trimester of pregnancy, as well as excessive GWG (gestational weight gain) in early and mid-pregnancy are deemed as early GDM markers that can be pharmacologically controlled or best managed through lifestyle modification. Purpose Statement In pregnant females with gestational diabetes mellitus (P), does lifestyle modification (I) in comparison with pharmacological therapy (C) help to improve diabetic control and pregnancy outcomes (O)? Methods Various academic databases were used in the retrieval of literature to be used in the paper. A comprehensive literature search was conducted through online biomedical databases, as well as specific literature resources. These databases included ProQuest, EBSOhost, Ovid, JSTOR, and MEDLINE/PubMed, which are search platforms recommended for systematic literature reviews in the healthcare professions by the United States National Library of Medicine (NLM). These large databases when combined with a general Internet search using Google Scholar created the opportunity of maximizing the number of relevant papers found in the search. From the initial search performed using Google Scholar and the other medical-related databases, a comprehensive literature review was done to assess, critically examine, as well as synthesize the information that was obtained from these platforms. Instead of an Internet-wide search though, these databases came in handy when narrowing the search to specific articles on GDM. The systematic review carried out in this paper entailed a search strategy to assess and find articles for inclusion and eligibility through the application of various filters and keywords. The search was based on several key terms that included gestational diabetes mellitus, pharmacological therapy, exercise, balanced diet, and lifestyle modification. Several combinations of these key words were used to find the relevant sources in answering or addressing the research question. With the appearance of many articles after a preliminary search, only the scholarly and peer-reviewed papers on these topics were chosen. Another important filter when searching for articles entailed a strict definition of the time frame for narrowing in on the most relevant publications to be used. In most academic writing and for professionalism purposes, the literature sought after is usually that which falls within five years of the current date. Therefore, the publications used in this case had to be those between 2013 and 2018. Results The articles included in this paper were mostly original research studies conducted using randomized clinical control tests or trials for empirical data and quantitative analysis. The articles used can be described as formulating evidence-based recommendations when it comes to lifestyle modification as a way of controlling GDM. Therefore, the empirical nature of the studies shows that logical conclusions could be drawn from the results obtained when conducting the randomized control trials. The PICO question identified the pregnant women as the population being studied with the themes of obesity and being overweight featuring prominently in the literature. These themes are considered as significant risk factors for the development of GDM. The theme of pharmacological therapy also features a lot with insulin-related treatment being considered in how it compares to the proposed intervention, which is lifestyle modification. According to the literature, lifestyle modification mostly features exercise and dietary considerations. Improved health outcomes are captured in the preventive theme that is abundant in the literature, even as most studies performed randomized clinical trials. The underlying assertion or prevalent theme from responding to the PICO question is that of prevention being better than cure. GDM is a special type of DM that has been receiving increased attention among clinicians due to its dire consequences for mothers and babies. Different therapies, pharmacological (insulin) and non-pharmacological (nutrition/diet and exercise) are necessary in the treatment and management of patients with GDM (Wang et al., 2017). Pharmacological therapies are instituted once the patient has presented with symptoms of DM when pregnant. Non-pharmacological therapies can be adopted even before diagnosis with the disease. Therefore, the non-pharmacological therapies compare favorably to their pharmacologic counterparts since they offer more preventive care that has better or improved overall health outcomes. GDM is a medical condition that is frequently witnessed during pregnancy and often described as the intolerance to glucose upon conception (Benhalima et al., 2015). Since physical exercise is an excellent way of controlling weight and staying healthy, healthcare professionals are increasingly recommending this for GDM prevention and management (Kgosidialwa et al., 2015). Eating a balanced diet at the correct time is also helpful in the attainment of glycemic control while reducing treatment costs by eliminating the need for insulin (Kanani Leuva, 2017). At the moment, the initial treatment for GDM is medical nutrition therapy with more randomized controlled trials needed for the comparison of various dietary strategies (Moreno-Castilla et al., 2013). Regular exercise also potentially lowers the risk of developing GDM and can be employed during pregnancy (Moreno-Castilla et al., 2013).